Cold Call Appointment-Setting Script

For Local Business Owners Seeking Access to Business Credit (Up to $100,000)

Purpose: Provide a concise, compliant, high-conversion cold call script for Business Concierge team members to set a brief appointment with a local business owner. This script follows a service-first approach and positions the conversation around discovery, education, and next steps rather than pressure.

Compliance Note (Required Language): We do not guarantee approvals, limits, timelines, or lender decisions. “Up to $100,000” is a potential outcome based on creditworthiness, documentation, and execution. All statements must be framed as possibilities, not promises.

1. Pre-Call Setup (30 Seconds)

·         Know the name, business type, and (if available) years in business and whether they have an EIN and business bank account.

·         Have two appointment times ready (e.g., today at 4:30 PM or tomorrow at 10:00 AM).

·         Open the CRM record and be ready to log: decision maker status, pain points, credit goals, and appointment outcome.

·         Tone: confident, respectful, local, and brief. Goal is the appointment, not the full sale.

2. Call Opening (Permission-Based)

CONCIERGE: “Hi, is this [OWNER NAME]?”

OWNER: “Yes.”

CONCIERGE: “Hi [OWNER NAME], this is [YOUR NAME] with Get Biz Credit here in [CITY]. I know I’m calling out of the blue — do you have 20 seconds for me to tell you why I called, and you can tell me if it’s worth a quick follow-up?”

3. One-Sentence Reason + Value Hook (Keep it Short)

CONCIERGE: “The reason I’m reaching out is we help established business owners position their business to access business credit — in many cases up to $100,000 over the next few months — without relying solely on personal credit. It depends on the business profile, but that’s the outcome we work toward.”

4. Micro-Discovery (Two Questions Only)

CONCIERGE: “Just so I don’t waste your time — quick question: are you currently using business credit for your company, or mostly personal credit?”

CONCIERGE: “Second — if you could add $25,000 to $100,000 in business credit over the next few months, what would you use it for first: inventory, equipment, marketing, payroll, or something else?”

5. Bridge to Appointment (The Close)

CONCIERGE: “That makes sense. The best next step is a brief 12–15 minute Business Credit Readiness check. We’ll identify what you already have in place, what’s missing, and the fastest path to qualify for larger limits. There’s no obligation — it’s a clarity call.”

CONCIERGE: “I have availability [TIME OPTION 1] or [TIME OPTION 2]. Which works better?”

6. If They Ask, “How does it work?” (30-Second Explanation)

CONCIERGE: “In plain terms, lenders and vendors look at the business profile: entity setup, EIN and business banking, revenue signals, industry risk, online credibility, and how your business credit file is built and reported. We help you build a fundable profile and guide you step-by-step through the actions that typically unlock higher limits — while keeping everything documented and compliant.”

7. Objection Handling (Short Responses)

7.1 “I’m not interested.”

CONCIERGE: “Understood. Before I let you go — is it because you’re already funded where you need to be, or just not a priority right now?”

If ‘not a priority’: “Fair. If I could show you a simple checklist of what lenders look for so you’re ready when you do need capital, would you be open to a 10-minute call next week?”

7.2 “Just email me.”

CONCIERGE: “Absolutely — I can do that. The only reason I prefer a 12-minute call first is I can send the right information based on your situation. What’s the best email, and can we pencil a quick call so the email is actually useful?”

Then: confirm email, set appointment time, and send a brief calendar invite / confirmation message.

7.3 “Is this a loan?”

CONCIERGE: “Great question. We’re not a bank. We provide education and guided implementation to help your business qualify for business credit products over time — vendor accounts, revolving lines, and other credit options — based on your profile. Approvals and limits are always up to the lenders.”

7.4 “How much does it cost?” (Price Deflection to Appointment)

CONCIERGE: “It depends on which path fits you best. The clarity call will identify what you need and whether you can do it DIY or you want white-glove support. If it makes sense, we’ll discuss options then. Does [TIME OPTION 1] or [TIME OPTION 2] work?”

7.5 “I tried before and it didn’t work.”

CONCIERGE: “That’s common — most people were missing one or two fundability items and never knew it. The readiness check is designed to pinpoint exactly what held you back and what changes produce a different outcome.”

8. Voicemail Script (15–20 Seconds)

“Hi [OWNER NAME], this is [YOUR NAME] with Get Biz Credit in [CITY]. Quick note — we help business owners position their business to access business credit, in many cases up to $100,000 over the next few months, depending on qualifications. If you’d like a quick 12-minute readiness check, call or text me at [NUMBER]. Again, [NUMBER].”

9. SMS Follow-Up (If You Have Permission / After Voicemail)

“Hi [OWNER NAME] — this is [YOUR NAME] with Get Biz Credit. I just left you a quick voicemail. If you want a 12–15 minute Business Credit Readiness check to see what it would take to pursue up to $100,000 in business credit (based on qualifications), I have [TIME 1] or [TIME 2]. Which works?”

10. Appointment Confirmation (What You Send After Booking)

“Confirmed for [DATE/TIME]. On the call we’ll (1) review your current business profile, (2) identify what’s blocking higher limits, and (3) map your fastest next steps. Please have your business legal name, EIN status, and whether you have a business bank account available.”

11. CRM Disposition Codes (Recommended)

·         Booked – Readiness Check (Date/Time)

·         Follow-Up – Requested Email + Call Scheduled

·         Not Interested – Already Funded

·         Not Interested – Not Priority (Set Recontact Date)

·         No Answer – Voicemail Left + SMS Sent

·         Wrong Number / Not Decision Maker

·         Do Not Call (DNC) – Request Confirmed

12. Quality Standards (Manager Checklist)

·         Did the Concierge ask for permission and keep the opener brief?

·         Did they avoid guarantees and use compliant language?

·         Did they ask only two discovery questions and then close?

·         Did they offer two appointment times and secure a clear yes/no?

·         Did they log notes and disposition immediately in the CRM?